Messingschlager:
Over 100 years of history

since
1924

Since 1924, the bicycle has been at the heart of our family business. Today, our passion for cycling continues to drive us every day.

2,500+ customers,
60+ countries

We supply over 2,500 key accounts in more than 60 countries worldwide, from OEMs and wholesalers to e-commerce businesses and specialist retailers.

Europe’s leading
importer

Over 22,500 storage and pallet spaces and our own duty-free warehouse in a central EU location enable flexible distribution. Compliance with EU standards and highly efficient processes are a matter of course.

30+
brands

We maintain long-term partnerships with over 30 quality brands.

140+
employees

Our skilled, motivated team works together towards one goal: inspiring our customers.

Our core competence

Defined quality at the best price

With a strong global supplier network and refined processes, we ensure efficient supply chain management – including import, quality control, and product compliance assurance.

Worldwide network with locations in Baunach, Shenzhen and Taiwan

Our corporate culture

Our corporate culture: quality in our actions, long-term partnerships, speed in our actions and responsibility in our actions. quality – speed – exceed. Exceeding customer expectations is our daily mission and commitment.

The three Messingschlager product pillars

Icon Bike Parts

Bike Parts

  • Own Brands
  • Trade Marks
  • Private Label
  • White Label
Icon Bike Solutions

Bike Solutions

  • Development & Technology
  • Frame Platforms
  • Private Label Bikes
  • Wheel Assembly
Icon Bike Support

Bike Support

  • Customer Service
  • Logistics
  • Fulfillment
  • Complete bicycle assembly